Instinct
Our Team
Instinct was founded in 2023 by Louis Gordon and Daniel Pryor, two ambitious friends with a shared passion for biodiversity conservation and a commitment to building purpose-led businesses.
At Instinct, we're not just dreaming of a sustainable future – We're building for Biodiversity.
Louis Gordon
Founder - Finance, Partnerships & Strategy
Currently an Investment Consultant at Stropro, Australia’s home of Alternative Investments. Previously, Louis was a Sustainability Partner at CarbonClick in ClimateTech and authored a Master's Thesis on Emerging Disruptive Technology for pro-environmental behavioural change.
Daniel Pryor
Founder - Product and Engineering
Currently working as a Software Engineer at Instant, one of Australia’s fastest-growing tech startups. Previously, working as an aerospace engineer, with roles at RocketLab and Air New Zealand. Daniels career highlights his problem-solving skills, technical expertise, and commitment to continuous improvement.
André Mader
Advisor - Biodiversity & Impact
A globally recognized conservationist with extensive experience in biodiversity policy and practice, guides Instinct's strategic direction. His expertise ensures our initiatives are grounded in scientific excellence and aligned with global conservation priorities. Learn more about his insights and work by listening to his podcast, Case for Conservation.